# Native > Native is the UK's largest student marketing platform. It connects brands with 2.5 million university students through exclusive partnerships with 70+ Students' Unions. Founded in 2019 by Nick Musto and headquartered in London, Native combines on-campus activations, digital media and audience insight to embed brands in student culture across the United Kingdom, with a growing presence in the United States (University of Utah, UCLA, UC Berkeley). Native operates a single integrated marketplace covering campus events, fairs, digital channels and analytics. The platform is used by Students' Unions to grow engagement and revenue, and by brands to reach Gen Z students at scale through trusted, opt-in environments. ## Core pages - [Homepage (UK)](https://native.fm/uk): Reach 2.5 million UK students through 70+ Students' Union partnerships. - [Homepage (US)](https://native.fm/us): US campus marketing with University of Utah, UCLA and UC Berkeley. - [About Native](https://native.fm/uk/about): Founding story (2019), mission, values, leadership and timeline. - [For Marketers](https://native.fm/uk/marketers): Strategic student marketing for national and international brands. - [For Business Owners](https://native.fm/uk/business-owners): Local campus marketing for businesses near university campuses. - [For Campus Teams](https://native.fm/uk/campus-teams): Engagement, data and revenue tools for Students' Unions. - [Fair Calendar](https://native.fm/uk/fair-calendar): Year-round campus fair schedule including Freshers, House to Home, Welcome Back, Feel Good Fair, Big Student Lock-in. - [Resources](https://native.fm/uk/resources): Articles, case studies and guides on student marketing. - [Student Stories](https://native.fm/uk/students/stories): Editorial content for and about UK university students. - [Contact](https://native.fm/uk/contact): Enquiries from brands, Students' Unions, students and press. ## Field Notes - [Field Notes 01: The Reset](https://native.fm/uk/resources/field-notes/01-the-reset): Autumn student spending, discovery and trust behaviour, Aug–Oct 2026. ## Key facts - [Llms-full reference](https://native.fm/llms-full.txt): Comprehensive markdown with all company facts, services, statistics, partners and methodology. ## Optional - [Privacy Policy (UK)](https://native.fm/uk/privacy-policy): UK GDPR data handling. - [Terms and Conditions (UK)](https://native.fm/uk/terms-and-conditions): Service terms. - [Sitemap](https://native.fm/sitemap.xml): Full URL inventory.