Via an Instagram story late on Friday night, rapper Lil Uzi Vert announced that he's quitting music. He's since deleted all musical related content on his Instragram, leaving behind just a handful of selfies. With his second studio release Eternal Atake still in the works, could this be a Kanye-style marketing stunt or has fame hit the 24-year old too hard?

The Philadelphia rapper first caught attention around 2013/14 with a series of Eps and mixtapes, catching a big break with his feature on Migos' 'Bad and Boujee'. His debut studio album, Luv Is Rage 2, went straight to #1 in the US.