Student standing against a tennis court fence

Plan your year around the moments that move students

Students move through the year in a rhythm. We’ve mapped every moment that opens a door for your brand. Discover what students are thinking and feeling, and how to win them over.

The year
at a glance

Term 1

Autumn

Settling in → Building the habit

Term 2

Winter - Spring

Life in full swing → Exam pressure

Term 3

Summer

Celebration → Transition