Field Notes 01: The ResetThe student telco market briefingPho x native: serving up +30% Snapchat community growth at The BIG Student Lock-inCapcom x native: Introducing Street Fighter 6 to a new generation of playersHandshake x native: From campus pilot to 1M European studentsWhere brands meet studentsStudents - the most overlooked orthodontic patientsOn demand: The campus effect - Unlocking brand growth in 2026native x Wise: creating real brand currency with international students ​Red flags, real signals: How brands can win on Campus in 2026…The BIG Student 2.0 Lock-in Event PackHow to connect with Gen Z's most influential audience: studentsStudent Life in 2025/26: What brands need to knowStudent life in 2025/26From insight to impact: Launching the Engagement Insights DashboardStudent life in 2026, unpacked6 strategies to make your student marketing campaign unmissable this freshersAttention please! Why Gen Z doesn't care about your ads (and what to do about it) ​Your data, your impact - made visibleCarwash x native - Connecting with 86% of students ready to join the party 🪩🎷native x Hobbycraft: Crafting success on UK campusesBoux Avenue x native - "stitching" together UK student engagement Logging off and touching grass: The rise in IRL experiences among studentsNew year, New budget: Student spending trends in Q1Rewriting the Code x nativeThe BIG Student Lock-in Event PackSuccess story: F&B brands taste success on campusWelcome Back Week explainedPureGym x native - pumping up student engagementContiki x native: putting group travel on students’ agendaVideo: What do students REALLY have to say about BFCM?Shopping szn unwrapped: how Gen Z thinks, spends and shopsQ4 marketing outlook: connecting with the 2.86m strong student communityQ4 spending forecast: How students are spending this shopping sznThe definitive student marketing calendar 2024/25Beyond Clicks: Immersive experiences that stickVideo: What Freshers advice would you give to incoming students?Are Gen Zs experiencing brain rot?How Gen Zs’ shopping carts got a cuteness overloadFrom fandom to... stardom? How Gen Z redefined devotionVideo: how did you feel during Freshers?Video: What advice would you give to brands advertising in Freshers?How were your finances during Freshers?Video: when was your Freshers and do you have any memorable highlights?Freshers campaigns: top tips for Measuring and maximising ROIVideo: is Freshers a big cultural moment for students?Mighty multitaskers - how Gen Z students are getting it all done"It was legendary" - We asked Gen Z students what Freshers meant to themYour challenges, overcome: proving ROIYour challenges, overcome: timing your campaign rightPssst, the secret’s out: Contextual marketing is getting students talkingFreshers finances: what students buy and how they spendStudents' take on fashion and beautyStudent Life in 2024Quick explainer: contextual marketing on campusAwards Szn, Varsity, Summer Balls: 3 key campus opportunities you’ve never heard ofGen Z relationships: a glimpse inside campus dating cultureDecoding the Gen Z student mindset: your questions answeredOn demand: decoding the Gen Z mindsetTrend forecast: what can we expect from Gen Z students in 2024?Refreshers - the best way to kick off your 2024 marketing strategyGen Z students - the Gen Z market segment you’re sleeping onBoob Box - Lounge ft nativeGive your Fanny Five – The Lady Garden Foundation ft native & HavasPartnership Case Study: Leeds University UnionThe definitive student marketing calendarBeyond Freshers - the anatomy of the Gen Z student calendarThe products dominating Gen Z students’ shopping lists - and what they reveal about themA* for acquisition: meet your future customers this FreshersApril-June 2023 partner roundup: Students’ Union editionAdvertising 101: how to own the student market for a dayHow do different generations use social media?Students' take on health and wellnessPartner story: Strathclyde Students' UnionLong read: Exploring the nuances of student lonelinessBody image and de-influencing: how Gen Zs are wearing their hearts on their feedsBurger King: experiential marketing success storyPainting the town yellow with C4Urban Eat: a Freshers sampling extravaganzaAdvertising to students: the key campus channels you need to know aboutHow Students’ Unions are championing future employabilityPartnership Case Study: Students' Union UCLWhat do Gen Zs want from their careers?Student advertising: the reimagined playbookGreat nightlife shift: concept-driven club nights leading the wayWhat do students care most about in 2023?Why should you market to students?Partnership Case Study: De Montfort Students' Union1 + 1 = 3; native and SUMS announce partnershipPartnership Case Study: Swansea Students' Union5 ways to increase your bottom line: SU editionStudent mental health: how to provide support all year roundMeet Charlotte Fowler, Head of Customer SuccessSU Marketing: An engaged audience is earned, not gifted3 Gen Z role models championing diversity and inclusion5 brands supporting young people during the cost of living crisisnative joins forces with OneVoice's UnionCloudHow to encourage conversations around mental health and money on campusStudent engagement and wellbeing: are they mutually exclusive?Navigate native: get to know our Partnerships Director, Matt WallStudents and the cost of living crisis: what’s the deal for brands?Student trends and how they’ll spend this Black Friday 2022How to protect your Students’ Union from inflation and price hikesAdvertise to students: university editionThe student cost of living: easy routes forward for Students' UnionsStudents’ Unions: 4 tips to boost engagementnative joins forces with Membership Solutions Ltd