Hands resting together on grass

Win student customers worth keeping, at scale

We pair the UK's deepest student insight with exclusive campus access to win high-value customers at scale - and prove it changes behaviour.

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How we work

Everyone reaches students. We move them.

Reaching students is easy. Changing what they do is the hard part - and it's the only part that grows your business.

It takes three things

Two students leaning together under a blue sky

Student voice

The UK's largest 1st party student insight platform for deep understanding of Gen Z purchasing decisions

A student picnic with books on a checkered blanket

Exclusive access

To 2.9 million students across UK campuses, where they choose to engage

Friends sharing ice cream

Built for outcomes

Campaigns designed to move students. From knowing you, to liking you, spending with you, and staying loyal.

Students gathered around a record player
Your opportunity

The opportunity in your category

Students are the cheapest high-value customer you'll ever acquire - spending now, choosing brands for the first time, establishing preferences and habits. What that's worth looks different in every category:

General

A student shopping with bags in hand

Students spend £29bn a year - and that's before they become the £10k-a-year-richer earners, of which 60% stay loyal for decades.

Get into the student mindset
How it works

One growth model, built around your objective

Every campaign moves students from attention to action, measuring impact along the way.

AttentionCategory Presence
EngagementBrand Preference
ConversionSign-ups & Acquisition
RetentionLifetime Value
How to work with us

Four ways to work with native.

Built from the same system, flexed on scale, duration, intensity and complexity - from testing a single moment to owning your category.

Students by a tree with phones, a tablet and a book

Test a moment

One objective, one moment

01
Campaign moment£20–40k
Students collecting tote bags at a campus activation

Acquire at scale

Sustained acquisition across the year

02
Campaign programme£50–100k
Paying by phone at a campus counter

Change behaviour

Shift preference over a full academic year

03
Strategic campaign£100–250k
Domino's pizza sampling on campus

Own your category

Always-on category leadership

04
Strategic partnership£250k+
A student browsing shelves in a shop
Win with us

How brands win with native

Lloyds

Brief: Win new student current accounts.

Response: Updated proposition, integrated into student life, timed to key buying windows.

Results
244% YoY new accounts
BankingStrategic partnership