Student life in 2025/26
Student life doesn’t stand still - and neither should your marketing. The 2025/26 Student Life Report uncovers how today’s students are living, spending, and wanting brands to show up, giving you the insight you need to stay ahead.
Dive into insights from 1400+ student minds
Students are the most valuable segment of Gen Z - with over £6bn in yearly disposable income and future earning power £10k higher per year than non-grads. They’re forming habits, loyalties, and brand preferences that will last a lifetime.
The Student Life Report 2025/26 reveals exactly how this audience is thinking, spending, and engaging with brands as they make their unique journeys through university. Backed by robust research and native’s unique access to the student audience, this report gives you the understanding and insight to show up in ways that matter.
Inside, you’ll discover:
- The latest trends shaping student lifestyles and culture
- How students’ expectations of brands are evolving
- How students spend their money - and what influences those decisions
- Practical recommendations for building lasting connections on campus
It’s time to jump in and unpack student life in 2025/26. This report gives you the exclusive insight you need to stay ahead, reveals the biggest opportunities and risks shaping student marketing this year, and shows you how to turn fresh data into campaigns that connect with students right now.
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