Handshake x native: From campus pilot to 1M European students

Handshake's growth strategy was simple: show up where students actually are, consistently. What started as a small campus pilot became 150+ event activations across the UK in 2025, generating 10,000+ hours of student attention and helping the team reach a major milestone - over 1 million students now using Handshake in Europe. 

The lesson is that recognition builds trust. Students who saw Handshake multiple times had deeper conversations and higher conversion rates. For any platform with a student audience, campus is where you'll find them.