Reimagine your student advertising strategy
In this landmark research from native, discover how campus culture is being transformed by the next generation of students - and learn how advertising needs to evolve with them. After surveying 1,041 students from 75 UK universities, we obtained a comprehensive view of how students interact with advertising today - and we're ready to share our learnings with you. We'll take you on a journey to understand what motivates student consumers, before delving into the platforms that govern their relationship with brands - from discovery to purchase.
Inside the guide:
- Learn what motivates student consumers - out of affordability and ethics, which really comes out on top?
- Get to grips with campus culture - a unique, student-powered world which spans online and offline spaces.
- See all the major advertising touchpoints through the eyes of Gen Z - from organic and paid-for social to in-person activations, and everything in between.
Download the report
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