This isn't the typical student you're picturing

This isn't the typical student you're picturing

Report · Field Notes 01: The Reset

1 in 5 ask AI before a friend. Nearly 1 in 3 don't drink. Take a look inside the ten weeks students decide who they become to sharpen your marketing.

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Stay up to date with the latest trends sweeping campuses up and down the country - and get best practice for engaging the student demographic.

Field Notes 01: The Reset
Report

Field Notes 01: The Reset

The headlines from the August–October window to inform your Q3 plans, reported from UK campuses.

Pho x native: serving up +30% Snapchat community growth at The BIG Student Lock-in
Case Study

Pho x native: serving up +30% Snapchat community growth at The BIG Student Lock-in

When students see you at The BIG Student Lock-in, they follow you online. See how Pho grew its Snapchat community by 30% in one day - and turned followers into restaurant visitors.

Capcom x native: Introducing Street Fighter 6 to a new generation of players
Case Study

Capcom x native: Introducing Street Fighter 6 to a new generation of players

Gaming is social, and social happens on campus. Capcom turned 750 students into first-time players in one day at The BIG Student Lock-in.

Handshake x native: From campus pilot to 1M European students
Case Study

Handshake x native: From campus pilot to 1M European students

How Handshake went from campus pilot to 1M European users - by prioritising consistency.

Where brands meet students
Video

Where brands meet students

Watch our showreel to see how native combines exclusive campus access, deep behavioural insight, and end-to-end campaign delivery to turn student attention into customers worth keeping.

Students - the most overlooked orthodontic patients
Blog

Students - the most overlooked orthodontic patients

New research: 66% of UK students want straighter teeth, 78% would book a free consultation on campus. Find out how many are in your city.

On demand: The campus effect - Unlocking brand growth in 2026
Webinar

On demand: The campus effect - Unlocking brand growth in 2026

Watch this on-demand live panel event to discover how marketers are using campus as a strategic growth channel - sharing honest insights from real-world student engagement.

native x Wise: creating real brand currency with international students ​
Case Study

native x Wise: creating real brand currency with international students ​

See how Wise used a stand out, high-energy campus activation to increase trust by 6%, drive intent, and win over international students at scale. Real engagement, real results - powered by native.

Red flags, real signals: How brands can win on Campus in 2026…
Blog

Red flags, real signals: How brands can win on Campus in 2026…

Our latest Student Life Report makes one thing unmistakably clear: students are sending strong signals about what works - and even stronger warnings about what doesn’t. This blog explores the red flags marketers can’t afford to ignore, and the cues that separate brands who get students from those who simply don’t.

The BIG Student 2.0 Lock-in Event Pack
Blog

The BIG Student 2.0 Lock-in Event Pack

Limited packages available to drive BIG results with student consumers.

How to connect with Gen Z's most influential audience: students
Blog

How to connect with Gen Z's most influential audience: students

66% of students feel brands don’t understand them - but students aren’t just consumers; they shape trends, influence peers, and drive cultural movements across social and digital channels. Discover how to connect with this influential audience and build trust, relevance, and loyalty.

Student Life in 2025/26: What brands need to know
Blog

Student Life in 2025/26: What brands need to know

Students are rewriting the rules of engagement. Our latest research uncovers four defining behaviours shaping how 2.9m UK students live, spend, and connect with brands in 2025/26 — from identity exploration to stress-driven discovery moments.

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